New visual identity and website

Telormedix, Boggio, Swizerland is a clinical stage biopharmaceutical company focused on targeted immunity in the treatment of cancer and other diseases, Located in the Italian-speaking Ticino area of Switzerland, Telormedix was founded in 2007 making it one of the youngest College Hill Life Science clients.

College Hill has been working with Telormedix for the last year completing a detailed messaging and positioning for the company following a fundraising. With a change in management, the Company decided to address its website and visual identity and chose College Hill as best placed with a detailed knowledge of Telormedix.

College Hill worked closely with Telormedix' senior management to create and develop a new visual identity and website that reflected the Company's proprietary products, mechanism of action and partnering opportunities.

Objectives

• Create a new logo and visual identity for Telormedix that reflects the focus, personality and maturity of the Company
• Design, build and copywrite a new website that positions Telormedix as a clinical stage biopharmaceutical company that has matured quickly relative to its peers.
• Create animation to showcase lead products ready for website launch
• Develop the visual identity across all materials including PowerPoint, factsheet, folder and business cards
• Publicize the new identity and website with a 'spotlight email' sent to the media and stakeholders in the Company
• Complete this programme rapidly to be ready for BIO-Europe 2009

Our Approach

• The project commenced with a briefing meeting to agree the design direction, key messages and technical specifications for the logo, visual identity, website and other materials. A brand new logo was first designed and once approved was then used to generate a visual identity that could be rolled out onto the digital and printed materials.
• College Hill structured and copy wrote the website and factsheet based on the outcomes of the messaging and briefing meetings. College Hill wrote and storyboarded the animation to explain the mechanism of action of the target for Telormedix' lead products
• Maximise opportunity to promote the new website by designing and distributing an e-shot to announce the launch of the website to key contacts

Results

• The website and materials not only projects a new and fresh visual identity for Telormedix, but it also effectively explains complex science in such a way that it is comprehensible to lay audiences. Responses to the e-shot and from contacts at BIO-Europe show that the new website was very well received

November 2009

To discuss our capabilities in these areas please contact:

Chris Fisher
Creative Director, Associate Partner
+44 (0)1260 296500
chris.fisher[at]collegehill.com

People

Chris Fisher
Partner

Chris Fisher
Partner

Dr Douglas Pretsell
Senior Consultant / General Manager, Melbourne

Dr Douglas Pretsell
Senior Consultant / General Manager, Melbourne