New Visual Identity and Website

Review

Accentus Medical is a leading medical technology company that combines over 30 years of expertise in surface coating and modification technologies with dedicated research and development of new technologies for the medical device industry.

Accentus Medical’s Acusure^® range is designed to improve both biocompatibility and/or durability of orthopaedic and certain other implantable medical devices. The range includes a series of advanced hydroxyapatite and particulate metal coatings that are produced using proprietary inert/reducing gas, thermal plasma spraying techniques. Acusure^® coatings have been in worldwide clinical usage for over 12 years.

The company is also pioneering the development of an innovative surface modification treatment, called Agluna^®, which binds silver ions into the surface of titanium and other metal alloy medical devices to produce a surface with proven anti-microbial properties.

Objective

• To clearly position the Company and technologies in the market and make the proposition more attractive to all audiences including investors, buyers and customers.

Our Approach

• Brand review and messaging stage for branding project and PR programme to ensure message alignment and integrated plan.
• Create new visual platform to provide distinctive and manageable way to create all corporate and marketing materials.
• Photograph products and facilities to capture the technologies and facilities to form visual content for all materials.
• Design and print stationery set, corporate folder, exhibition stands and product literature.
• Create French versions of printed pieces.
• Design, write and build new website to reflect new positioning and provide comprehensive overview of offering and the business.

Results

The new visual identity and materials clearly position Accentus Medical as an established and innovative company in the marketplace and projects the right image and messages to differentiate the Company from its peers whilst communicating a compelling and clear offering to its audiences.

Visit the Accentus Medical website

Client Endorsement

Martin Pickford, Senior Vice President, Global Business Development, commented: “The College Hill team helped bring real clarity to our messaging and helped us understand the best way to approach our re-brand. Our new branding has transformed how we are seen globally and we look forward to building our business around our new image.”

November 2010

To discuss our capabilities in these areas please contact:

Chris Fisher
Creative Director, Associate Partner
+44 (0)1260 296500
chris.fisher[at]collegehill.com

Eileen Paul
Projects Director
+44 (0)1260 296500
eileen.paul[at]collegehill.com

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