Cellzome – New Visual Identity and Materials

New Visual Identity and Materials

Cellzome is a world leader in chemoproteomics, transforming the sciences of epigenetics and signal transduction into novel drug candidates in inflammatory diseases and oncology.

As Cellzome’s communication consultants, College Hill was perfectly placed to help advise and develop the identity and corporate materials which had lost visual continuity over time as well as align the messaging across design pieces with the ongoing PR work.

Objectives

To align the visual design of all materials and create an instantly recognisable refreshed identity that can be easily managed and used.

Our Approach

• Reviewed all available visual assets and explore ideas to show how these can be used in a more effective, creative and manageable way.
• Showed how the distinctive logo can help drive the overall visual identity.
• Established a brand toolkit that comprises visual framework, photography, colours and typography to allow all existing materials to be easily updated.
• Improved the website design, structure and content and work with Cellzome team who re-coded the site to match the new enhanced design.
• Upgraded the PowerPoint template and Company factsheet template with the new visual identity.
• Advised the Cellzome team on internal use and implementation and provide counsel during the process.

Results

The new visual identity and materials now reflect the style and power of the Cellzome logo, and collectively project a dynamic and modern image that is fitting with the Company and its science. The logo is now central to the identity and every component works together in a natural and manageable way.

Visit the Cellzome website

Client Endorsement

Tim Edwards, of Cellzome, commented: “The College Hill team has done an exceptional job to transform our visual identity and upgrade all our materials in a very straightforward and creative way, that did not mean starting from scratch. We are all very proud of our new identity and are really enjoying using our new materials.”

July 2011

To discuss our capability in this area please contact:

Chris Fisher, Associate Partner/Creative Director
+44 (0)1260 296500
chris.fisher[at]collegehill.com

or

Nicole Yost, Associate Partner
+44 (0)20 7457 2020
nicole.yost[at]collegehill.com

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