CIMTECH - New logo, Visual Identity and Website

CIMTECH (Cook Islands Medical Technologies) is a private natural products development company focused on translating traditional medicines of the Cook Islands into new pharmaceutical, dermatological and natural beauty products.

Liaising closely with CIMTECH’s Managing Director, Dr Matthew Harris, College Hill worked to a very tight timeline to create and develop a new logo, visual identity and website that showcased the Company’s research and development products, as well as partnering and investment opportunities. An investor presentation was also created with a new PowerPoint template.

Objectives

To create a new logo, visual identity, website and presentation with a professional look and feel that highlighted CIMTECH as a natural products company, while echoing its heritage and future commitment to the Cook Islands.

Our Approach

• A discovery and briefing meeting was held with the client where the design direction, key messages and technical specifications for the logo, visual identity and website were explored and agreed.
• Designed new logo to capture plant and Cook Island origins of products in a way that also projected the right image to all audiences.
• Proposed website navigation and copyedited website text to provide clearer positioning and engage with all audiences including partners and investment community.
• Built a website that can readily adapt to fulfil the Company’s needs as its product portfolio develops and further investment and partners are secured.
• Developed a PowerPoint template and investor presentation to communicate teh story and opportunity to investors.
• College Hill provided advice on photo selection to ensure that imagery helped strengthen the Company’s new identity.

Results

The launch of the new logo, visual identity and website portrays CIMTECH as a credible natural products research and development company against the backdrop of its Cook Island heritage and future. The visual identity established through the website project was also carried across other materials including the PowerPoint.

Client Endorsement

Mathew Harris, Managing Director, CIMTECH commented: “I was really impressed with the visual identity and materials that College Hill produced for CIMTECH as well as their understanding and creativity. Its sector expertise and proactive style of working proved crucial for meeting the project’s tight deadline.”

April 2011

To discuss our capability in this area please contact:
Chris Fisher, Associate Partner, Creative Director, or Dr Eileen Paul, Projects Director
+44 (0)1260 296500
eileen.paul[at]collegehill.com
chris.fisher[at]collegehill.com

© 2012 College Hill Associates | Registered in England No 1036926 / VAT No 245666930 | Legal

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