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Case Studies / Simcyp
College Hill

Bringing virtual rats to life

Simcyp is a research based company providing predictive pharmacokinetic products and consultancy services. Having developed simulators to test the effects of new drugs on adults and children, Simcyp were keen to make a splash about their virtual rat simulator, which can be used by researchers to determine what effects a drug may have on a rat. This has a number of advantages for researchers, and while cannot replace animal testing entirely, could be used to help researchers refine animal experiments, reducing the numbers of animals used.

Objectives

  • Publicise the effectiveness of Simcyp’s rat simulator and encourage increased uptake from researchers
  • Highlight the innovative science behind Simcyp’s simulators

Our Approach

  • A release was drafted to announce the launch of the simulator. After distribution, extensive media outreach was conducted to national business and health and science and life sciences trade media

Results

  • Coverage achieved following the announcement included the Financial Times, Wall Street Journal, Dow Jones, BioCentury, Scrip and Reuters

January 2009

To discuss our capability in this area please contact:
Sue Charles, Managing Partner
+44 (0)207 457 2020
sue.charles[at]collegehill.com

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