9 May 2003

Northbank Communications wins competitive pitch for Tecan's global advertising and PR campaigns

Also commissioned on other projects including Customer Newsletter and Product Catalogue

After a four way competitive pitch, Northbank Communications has been awarded the Tecan advertising account including creative, production and media buying for Tecan's advertising campaign for the next two years. This has been followed by winning Tecan's trade PR account and additional marketing projects.

Peter Colley, Board Director of Northbank Communications, and director in charge of the account said: "As a full service agency this is a great win for our advertising, design and PR teams and demonstrates how our integrated communications approach allows us to deliver multi-service International campaigns. Out of the four companies commissioned to present their advertising ideas we're thrilled to be selected as Tecan's top choice and to then be given the opportunity to extend our relationship across PR and other marketing communications projects."

Sue Charles, Northbank's CEO added, "This is a significant win for Northbank, both financially and because Tecan is one of the best known brands in the sector. Tecan is a world-leader in automated laboratory equipment used in life science research and diagnostics. They're introducing many exciting new products this year and wanted an exciting, new global ad campaign to generate sales leads. Northbank created concepts and copy that impressed Tecan's multi-national marketing team. They're now making better use of our expertise by giving us responsibility for managing their ad schedule and trade PR activities. We look forward to a long and mutually beneficial relationship."

The Tecan account will be led by Director Peter Colley, based in the Company's Manchester office, and Stefan Platz, Account Manager in Northbank's Munich office, supported by Account Executive Louise Johnson. The creative team is led by Chris Fisher, Northbank's senior designer, also based in Manchester.

In addition to PR and advertising, Northbank is already working on Tecan's regular customer newsletter, the Tecan Journal, and is about to start work on the new Tecan product catalogue. Work to date includes strategic input, copywriting, design and production.

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