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14 February
2003
Cobra
Biomanufacturing seeks new identity from Northbank
Following it's
de-merger from their parent company, Cobra needed a new look, new
direction and new identity. Having worked with Cobra for many years
Northbank was commissioned to review Cobra's corporate image.
A brainstorming meeting with the Board of Cobra led by Peter Colley
was held to decide key messages and positioning statement. The creative
designers at Northbank have now worked up a new identity and strapline
which has been integrated into Cobra's marketing materials
including stationery, a new website, folders and mast head and datasheets.
In
2002 Cobra was floated on the Alternative Investment Market
and Northbank
is pleased to have produced their first Annual Report
since listing.
CEO
of Cobra David Thatcher said " We are really
pleased with Cobra's new identity it is distinctive and professional
and can be used across our whole marketing colateral. The "new
look" Cobra communicated our key messages and intentions
for the future which can be used as a valuable business development
tool".
Visit
www.cobrabio.com to see our work
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