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23 September
2003
Northbank
Communications appointed as European PR consultants to Sigma
Aldrich
Northbank
Communications Ltd, the specialist science-based communications
group, has been appointed to handle European public relations
for Sigma Aldrich Inc (NASDAQ: SIAL), the global leader
in life science and high technology research products. Northbank
was chosen for its specialist expertise across Sigma's key
sectors and its successful PR track record.
In addition to the PR
appointment, Northbank will also provide project support around
European events such as CPhI and new launches
such as an integrated campaign to support Sigma's launch
of a new focused Materials Science catalogue.
Commenting
on the appointment Sue Charles, CEO of Northbank Communications
said: "Sigma Aldrich is a market leading company and a very
significant win for Northbank. We look forward to working with
them to extend
corporate and product understanding in Europe". Continuing "This
has been a great year for new business".
Tony Hill,
Vice President for Tactical Marketing Europe, Sigma Aldrich confirmed: "We
were looking for a PR agency with strong credentials in our sector,
who can get up to speed quickly and deliver results for
Sigma. Sue and her team at Northbank have that experience and the
location of Northbank's German subsidiary very close to Sigma's
European headquarters in Munich was an added bonus which should
facilitate close working relations".
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