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  Newsbank
 
Issue 2, May 2003
Welcome to the Northbank newsletter
 

A limited survey recently carried out on behalf of Northbank Communications identified that 57% of the respondents had heard of us: not bad for a brand that is just 6 months old, but we aim to improve on this through this newsletter and other communications vehicles. We trust you find our information useful.


Six months into the merger of STMP Marketing with Charles Consultants we can report positive news on many fronts – we have expanded our client base with well know names such as Tecan and Affymetrix, as well as smaller start ups such as Akubio and Apatech. We have expanded our staff with Andy Blank, in the web team and have two new positions available.

To accommodate our expansion in London we are moving on 15th May to new larger premises in the prestigious Media Centre – a dedicated community for PR, media and communications companies. More...

Times remain tough with many companies that make profits issuing profits warnings and those companies that don’t still finding fund raising hard and investors harsh. However as we move through spring, the war is behind us and the concern over SARS underlines the role that life science companies can have in finding cures for new disease. We are seeing glimmers that folks are looking up and forward, with the smart companies now putting into place proactive communications programmes.

Even if we have all been a little swamped by DNA 50 celebrations, it is amazing just how much has been done in the 50 years since the structure of DNA was elucidated and we can only look forward to all participating in the developments that will occur over the next 50 years.

Sue Charles, CEO

Contents

Tecan’s Ad and PR Campaign

50 years of DNA
London office move
Conference round-up
New business
Client round-up
Positions available
Get off to a flying start
Lord Sainsbury quote
BIA membership
BioCapital conference report
Investment in investor relations
Science Reporter
Restoring Investor Confidence

In brief

Northbank Communications helps two young companies get off to a flying start by working closely with them to prepare for series A VC funding. Northbank has helped in editing their business plans and investor presentations, and provided investor and PR support. More...


The 50th anniversary of the discovery of the structure of DNA by James Watson and Francis Crick was marked by a series of bioscience community events organised by the BIA. We worked with the BIA to suggest presenting companies, target media and event venue, and on the day Northbank wasthere to support its clients Solexa and Ribotargets. Lord Sainsbury hosted the evening reception with support for the UK biotechnology industry. More...


We are pleased to announce our membership of the BIA, the representative body for the UK biotechnology industry. More...


Northbank's corporate PR team handled the press relations for the first largescale BioCapital Europe conference held in Amsterdam on 8 April, which brought Benelux biotechs and investors together. The conference was flagged up on several key websites and journal listings, and through the members of the Dutch and Belgian bio trade associations. Northbank produced a conference report circulated to key media after the event. More...


In providing investor relations counsel to its clients, Northbank advises that companies build relationships with potential investors well ahead of any funding need and keep them informed of company progress – thus creating an audit trail creating confidence that the management is delivering on its promises and creating value. The recent upround achieved by Cytokinetics, demonstrates the value of such an approach. More... 


Northbank has taken out a regular column in the Science Reporter, the newsletter for the Association of British Science Writers (ABSW). This will provide its clients with an unique opportunity to feature their news in a journal reaching specifically the UK’s science writers. More...


Attendance at leading conferences across Europe has highlighted interest in emerging areas, difficulties in technical services and disruption to business travel following on from the war and SARS. More...

Northbank wins Tecan’s global ad and PR campaign

After a four way competitive pitch, Northbank Communications has been awarded the Tecan advertising account including creative, production and media buying for their advertising campaign for the next two years. This has been followed by winning Tecan’s trade PR account and other marketing projects.

 

 

In addition, Northbank is already working on Tecan’s regular customer newsletter, the Tecan Journal, and is due to start work on the new Tecan product catalogue. Work to date includes strategic input, copywriting, design and production.
More...

Northbank celebrates 50 years of the double helix

Northbank Communications, together with 10 of its leading clients celebrated what is widely regarded as one of the most important discoveries of the 20th Century, the elucidation of the DNA double helix by Watson and Crick, with an advertisement in Nature and a corresponding webpage.

To mark this momentous occasion a full-page commemorative ad was commissioned for Nature’s special issue ‘Celebrating the 50th Anniversary of DNA’. The ad focused on DNA’s dramatic influence on life science, and in turn how progressive companies are now unlocking its secrets and reshaping the future. Northbank teamed up with 10 of its leading clients that are following Watson and Crick’s innovative example, including Apatech, atugen, Cenix, Cobra Biomanufacturing, Inforsense, Morphochem, Noxxon Pharma AG, Oxford Biomedica, Solexa and The Automation Partnership.
More...

Northbank Communications moves to larger London offices

As a result of expansion, the London office of Northbank Communications is moving to larger facilities in the prestigious Media Centre. Located in London’s fashionable media area of Fitzrovia, The Media Centre is a purpose-designed business centre for PR, media and creative businesses. As well as individual units, the centre provides central facilities for meetings, video conferencing and business support. For networking and social activities there is a bar and restaurant. In addition to the centre in London there is a centre in Berlin, providing Northbank with a base in Berlin as well as its existing branch office in Munich, Germany. More...

Restoring investor confidence

Registration is now open to Biotechnology Investment Today’s (BIT) Restoring Investor Confidence London Seminar, an event sponsored by Northbank Communications. It takes place on June 5 at the London Stock Exchange, immediately prior to the The techMARK mediscience® Awards Dinner, as part of the CEO, CFO BioBusiness Seminar and investor network series.

The Restoring Investor Confidence Seminar is designed with high-level CEO and CFO’s in mind and focuses on private equity and investment for biotech companies. The seminar will feature briefings from global investment leaders, peer level consultative briefing from world-class experts on strategy for CEOs and networking with leading VCs, business angels, investment banks, big pharma funds and institutional investors. In addition to Northbank, the event is co-sponsored by Ernst & Young, the London Stock Exchange and Stringer Saul. The seminar is free to attend, although registration is by invitation only. Delegates will receive a complimentary copy of Ernst & Young’s 2003 European biotechnology report.

Places are limited. To receive a confirmed invitation, anyone interested must register at http://www.investinbiotech.com.

The seminar is part of a series of seminars that have taken place in New York, 22nd April, Zurich, 14th May and are scheduled for San Francisco and Munich later in the year.

New business wins

Since February Northbank has …. been appointed by Affymetrix to handle its PR in Europe and will be implementing the first projects during April and May… won metaGen as a new client and will be working on selected PR projects for them…won the contract to provide PR and communications support to Akubio…been appointed by CSols to provide market research…been hired by Arakis to develop its new website…been working with Axxima on the editing of its annual report… been appointed by ACSC to work on new corporate identity and selected PR projects….been appointed by Fluent Europe to design, copywrite and produce a brochure.

Client round-up

Since February Northbank has …completed a PowerPoint presentation and worked on a new website for Morphochem …completed the first newsletter and advertisements for Tecan…designed and created an exhibition stand for ML Research…designed and produced Oxford BioMedica’s annual report…placed a company profile for ApaTech in Clinica…provided media relations for Solexa following the announcement of the completion of the sequencing of the human genome… designed an advertisement for 10 of its clients that appeared appear in Nature’s DNA 50 edition…created an exhibition stand for Cobra...copywritten and designed datasheets and produced a folder for Medical Solutions... to give just a snapshot of our activities…

Positions available
Due to its success, new client wins and strategic investment, Northbank has openings in its London and Congleton offices. The two postions available are at account manager level. In London, the position will report to Sue Charles, CEO and is for a bright and ambitious PhD with PR and commercial experience. The London office works predominantly with life science companies on corporate, scientific and financial PR projects. The position in Congleton is at the same level, reporting to Peter Colley, Director and offers potential for PhDs with good writing skills to develop their career in communications working across a range of corporate and marketing projects. Outside of these openings Northbank is always pleased to hear from bright candidates that feel they have relevant skills to add value to its team - at any level from junior account executive to senior director. In the first instance email vacancies@northbankcommunications.com
Congleton
Tel: +44 (0) 1260 296500
Fax: +44 (0) 1260 296501
London
Tel: +44 (0) 20 7886 8150
Fax: +44 (0) 20 7886 8151
Munich
Tel: +49 (0) 89 1895 7057
Fax: +49 (0) 89 1895 7361
E-Maill: info@northbankcommunications.com