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Contents     Features     News     In Brief     Insights     Events     Meet Us At    Conference Roundup    Twitter

Welcome

The College Hill Life Sciences team continues to get out and about, supporting clients at major events and meeting new colleagues – as we go to press we are preparing for BioEquity, EuroBiotech and AusMedtech. We are also looking back at a very busy start to 2011 with many successful projects completed for new and existing clients.

We hope you enjoy this update and we look forward to hearing from you, meeting with you and supporting you in your communications and business goals in 2011.

Sue Charles
Managing Partner, Life Sciences

Features


Dionex Corporation

Dionex on show

To introduce the new customer focused message “Speed – Simplicity – Solutions” College Hill Life Sciences provided support for Dionex’s corporate communication campaign with a 55-attendee media event at Pittcon 2011.
View Case Study
CIMTECH

Identity creation and website launch

To capture the essence of CIMTECH – a natural products company with a heritage and future commitment to the Cook Islands, and support fund raising, College Hill developed a new logo, visual identity and website as well as investor presentation.
View Case Study,   Visit Website

In Brief


New biz
In recent months, College Hill Life Sciences has started working with a number of new clients: these include PR retained clients, Astex Therapeutics, Benitec, E-therapeutics plc, Molecular Partners and Scil Proteins, as well as Aplagon and CIMTECH as project clients. View news releases

College Hill Life Sciences
media drinks

30 March 2011 saw the first Life Sciences Media drinks of the year, with journalists attending from across the sector. Media from New Scientist, EP Vantage, Scrip, Clinica and more came to meet the Life Sciences team for an evening of drinks, canapés and conversation. The event was a success with story ideas discussed and new relationships formed.

Lab 21
A global specialist in personalised medicine and clinical diagnostics, College Hill client Lab 21 was featured in a Times Business case study entitled “Mapping British Business: A Taste of Southern Comfort” following the Company’s expansion into the US. The case study reflected the challenges of growth in the UK, Lab21’s business model and highlighted plans to seek additional investment in America.

Epigenomics – perception
audit and messaging

One way to really make the most of a messaging meeting for larger more established companies is to combine it with a perception audit of relevant audiences. We did exactly that with Epigenomics, life science’s listed German cancer molecular diagnostic company. The outcome was a sharper more directed set of corporate messages informed by feedback from the audiences that were important to the Company – now rolled out in all materials and the ongoing newsflow.

Events We Are Supporting




18th Annual Euro-Biotech Forum
23 - 25 May 2011
Paris, France

BIA, Biofinance and BioInnovate Europe 2011
17 June 2011
London, UK

European Mediscience Awards
22 June 2011
London, UK

11th Annual Biotech in Europe Investor Forum
13 - 14 September 2011
Zurich, Switzerland

BioBusiness Network
29 - 30 September 2011
Geneva, Switzerland

Conference Roundup


Read our reports from our attendance at these recent events:

The San Francisco Biotech Trilogy – January 2011 (29th JP Annual Morgan Healthcare Conference, Biotech Showcase 2011 and 4th Annual OneMedForum); BioBusiness, London; the 4th Annual European Life Science CEO Forum for Partnering BioBusiness Network; BIA Gala Dinner; PITTCON Expo 2011; Bio Europe Spring 2011; and BioTrinity 2011. View Round-up Page


People


Here are our recent team additions and promotions:

Caroline Mathe
Appointed as Executive Assistant (January 2011)
Nicole Yost
Promoted to Associate Partner (January 2011)
Jayne Crook
Promoted to Junior Account Manager (January 2011)
Lauren McConville
Promoted to Junior Account Manager (January 2011)

Insights


Facilitating messaging and positioning

Getting the story right is critical to all companies. College Hill has acted as the facilitator in numerous messaging and positioning meetings down the years and we use a structured and highly effective process to work with senior management and achieve the best results.

Recent clients have included 4-Antibody, a Swiss antibody company, Exosome Diagnostics, a New York-based diagnostic company, Cellzome, a Cambridge- and Heidelberg-based chemoproteomic company, and LISA (Life Science Austria), the national body for Austrian life science companies.
Read more

News


PolyTherics
Opening new premises with David Willetts
PolyTherics, a biotechnology company providing proprietary technologies that enable protein and peptide drugs to survive longer in the body, moved into a newly refurbished space at the London BioScience Innovation Centre. The facility was opened in March by the Minister for Universities and Science, David Willetts, with attendees from the BIA, Imperial Innovations and One Nucleus. College Hill Life Sciences supported the event by inviting trade media and providing PR and media outreach.
Visit website
Elastagen
Launch of a new website
College Hill Life Sciences was commissioned to rejuvenate Elastagen’s 12-page website. Elastagen is a Sydney-based pioneer in technologies to repair and augment skin using Elastin, a naturally occurring protein that is responsible for the skin’s elasticity and supple properties. The brief covered the need to portray skin elasticity in a visually pleasing way and position Elastagen as a leader in next generation cosmetic and medical treatments. Elastagen’s new site went live at the beginning of April.
Visit Website
e-Therapeutics
Supporting a financing round
e-Therapeutics appointed College Hill to support the Company’s announcement of a £21 million financing. College Hill worked with the e-Therapeutics management team to provide strategic counsel, copywriting the announcement and materials, and proactive media relations to raise the profile of e-Therapeutics throughout the business and trade press. The success of the project has resulted in e-Therapeutics signing-up College Hill on a retainer basis for financial and corporate PR.
View Case Study
Cytori
Highlighting novel breast reconstruction for cancer patients
College Hill was tasked with promoting Cytori’s novel breast reconstructive technique, that employs adult stem and regenerative cells from adipose tissue, as an option to currently available surgical procedures for breast cancer patients. Working with key personnel/clinicians from the leading UK clinical trial centres and patient advocates, the College Hill team raised the profile of Cytori’s breast cancer reconstructive application in Europe by securing coverage in major business, trade and popular press and media.
View Case Study
Mediscience
Sponsoring key awards
For the third year running College Hill is sponsoring the “Most Significant Contribution to the Mediscience Sector” award at the European Mediscience Awards on 22nd June 2011. Now in its 10th year, this “must-attend” networking event celebrates and recognises excellence and success in the European mediscience sector.
Visit News Release
Jane Goodall Institute
Developing campaign logo
College Hill Life Sciences was pleased to support pro bono charity client, the Jane Goodall Institute UK, with the development of a logo for the campaign that is raising funds to stop the bushmeat trade, support orphaned chimpanzees and promote long term harmony through education, in the UK and Africa.
Find out more and support the campaign

Twitter


Follow College Hill Life Sciences on Twitter to receive the latest news and updates about the company.

Meet Us At


23 - 24 May 2011
AusMedTech 2011
Sydney, Australia - Sue Charles

23 - 24 May 2011
BioEquity Europe 2011
Paris, France - Melanie Toyne Sewell

23 - 25 May 2011
Euro-Biotech Forum
Paris, France - Nicole Yost

24 - 25 May 2011
UBS Global Specialty Pharmaceuticals Conference
London, UK - Dr Douglas Pretsell

25 - 26 May 2011
Deutsche Biotechnologie-Tage 2011
Munich, Germany - Dr Robert Mayer

3 - 7 June 2011
ASCO Annual Meeting 2011
Chicago, USA - Rebecca Skye Dietrich

15 June 2011
EPIC 8 European Partnering and Investment Conference
London, UK - Nicole Yost

17 June 2011
BIA, BioFinance and BioInnovate Europe 2011
London, UK - Melanie Toyne Sewell

27 - 30 June 2011
BIO International Convention 2011
Washington DC, USA - Sue Charles

14 July 2011
BIA Summer Reception
London, UK - Sue Charles, Nicole Yost

20 - 22 September 2011
MipTech 2011 Conference
Basel, Switzerland - Dr Lynne Trowbridge

27 - 28 September 2011
Jefferies Healthcare Conference
London, UK - Melanie Toyne Sewell

29 - 30 September 2011
BioBusiness
Geneva, Switzerland - Nicole Yost

5 - 6 October 2011
13th Medtech Investing in Europe Conference
London, UK - Nicole Yost

9 - 11 October 2011
19th Annual BioPartnering Europe
London, UK - Nicole Yost, Melanie Toyne Sewell


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